24 February 2020
FADO & FOOD GROUP AT THE CENTER OF ATTENTION IN THE WORLD OF TOURISM
Considered by many to be the most significant tourism industry fair, ITB (Internationale Tourismus-Börse Berlin), which opens between 4 and 8 March 2020, catalyzes global operators and suppliers in the global market.
For the first time, the Fado & Food Group (2012) is represented with its own stand, a strong and clear bet that aims to show the multiple agents the importance of its exclusive offers due to its cultural dimension: Fado (musical genre recognized by UNESCO ) and Portuguese Gastronomy, which includes the excellence of national wines.
In 2019 we integrated one of the most famous fado houses in the Lisbon capital, the Clube de Fado.
The ITB Fair will also be the stage for the presentation of the current products of cultural experiences, two of which will debut in 2020.
It is actions like this that materialize the mission of the Fado & Food Group, to preserve and innovate on the legacy of historic fado houses in Lisbon.